The company produces these publications called Redbooks which supplement the official user manuals shipped with a product. They are produced by a group of 4-8 team members working in a residency over 60-90 days. They install and use pre-release drivers of the software (not yet generally available) and document implementation experiences, usage scenarios, and detailed step-by-step how-tos.
They work closely with the developers of the products in the lab (like me). A team in India is producing the Redbook for the next release of our product. They published an early draft of the Redbook and distributed it for review. In a section where they were thanking team members for their contributions they spelled my name as Joseph Niedemeyer :-)
That is only a couple of letters away from the spelling used by cadet commander Doug Neidermeyer in Animal House. Wonder if that movie is big over in India?