In one of my earlier posts on my Baseball Trip 2010, I described the noise level associated with the fairly recent packaging that Frito-Lay has introduced for Sun Chips. This packaging is bio-degradable and compostable but is quite rigid and, frankly, loud as hell.
Well Frito-Lay has apparently received lots of feedback on the packaging and will stop using this cacophonous packaging on 5 of its 6 Sun Chips flavors. It will retain the strident packaging on its Sun Chips Original product, which is the best-selling of the 6 offerings.
Which is kind of weird. Our customers have told us that they don’t like the packaging. Since we are market-driven and aim to provide the highest customer satisfaction possible, we have elected to fix this defect in all but the most popular version of our product. Say what?
